Full disclosure: I eat a mostly, but not exclusively, plant-based diet, so I think this is very cool.
A new study claims that plant-based diets are now more popular than keto in the US for the first time in five years.
The study used Google Trends and Adwords for consumer insights and discovered that US citizens undertook 600 million diet-related searches in 2022.
Google Trends assigns a popularity score to each style of diet, which showed that the vegan diet came in first place with 79, and keto came in second with 67.
Plant-based diets proved most popular in coastal states, while keto remained the most popular in states with a significant meat-production sector.